Super Bowl ticket prices plummeting as demand drops

Jan 27, 2014, 3:22 PM | Updated: 3:51 pm
The cheapest ticket to get in to the Super Bowl has dropped to ‘just’ $1,150, and the a...
The cheapest ticket to get in to the Super Bowl has dropped to 'just' $1,150, and the average price has fallen 40 percent in the past week. (AP image)
(AP image)

The average price for Super Bowl tickets on the secondary market has dropped 40 percent over the last week since the Seahawks and Broncos claimed their conference championships, and one analyst says the game could be the least expensive in more than a decade.

The average price for Super Bowl XLVIII in New Jersey has dropped to $2,056 on the secondary market, according to Connor Gregoire with SeatGeek.com.

“We normally see about a 40 percent drop off between the conference championships and kickoff,” Gregoire says. “It’s very rare for it to happen so quickly in only six or seven days.”

Gregoire says the weather is the biggest factor.

“It’s been hyped up to the point of exhaustion. But we see this for other playoff games, for other cold weather cities as well. They’re just always less expensive.”

Having teams from Denver and Seattle hasn’t helped. Gregoire says it made the game cost prohibitive for fans to make last minute travel plans. “So pretty much the only people left in the market are fans in the New York/New Jersey area, or fans who were savvy enough on the West Coast to make travel plans ahead of time and then wait for the market to come to them,” he says.

The cost of the lowest priced ticket has taken the biggest drop. While the cheapest available upper deck seat was going for $2,100 in the hours following the conference championships, Gregoire says the cheapest seats are now selling for as little as $1,150.

The only seats that have stabilized are those on the club level, where the higher rollers have access to an interior, warm concourse. The average price for the tickets have hovered between $6-$7,000 for the entire week.

While the 12th Man won’t be nearly as much of a factor as in Seattle, the Seahawks faithful should still make their presence known.

“We expect Seahawks fans to more than double the number of Broncos fans at the game,” says Gregoire. “Based on traffic to SeatGeek’s Super Bowl pages, we’ve seen about 18 percent of all shoppers originate from the state of Washington. That’s twice as much as from Colorado. I think we’re going to see a much more Seahawks friendly crowd than we did in 2006.”

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Super Bowl ticket prices plummeting as demand drops