710 ESPN Seattle wins national award for work with Coaching Boys Into Men
710 ESPN Seattle received the prestigious National Celebration of Service to America Award for Major Market Radio on Saturday, as announced during the NAB Leadership Foundation’s nationally-televised Celebration of Service to America Awards ceremony, which aired locally on KIRO 7.
Coaching Boys into Men is an evidence-based prevention program that trains and motivates high school coaches to teach young male athletes healthy relationship skills, and that “violence never equals strength.” The foundation is part of a coalition called Team Up Washington along with Athletes as Leaders, a program with a complimentary focus for female athletes, as well as the station, professional teams and other sponsors.
“We are proud to stand alongside heroes like Ward Urion and Rebecca Milliman from Team Up,” said Kyle Brown, 710 ESPN Seattle Program Director. “Their tireless efforts are making a difference in the way future generations will handle gender violence. In teaching respect, they deserve ours.”
710 ESPN Seattle’s support for this program included fundraising and awareness campaigns, the facilitation of opportunities with the Seattle Seahawks and Seattle Mariners, and hosting a coaches training session in July 2019. Though the original goal was to recruit five new schools to participate in the program, the support resulted in 24 new schools in 17 school districts with 247 coaches, mentors and advocates attending training sessions in 2019.
“The partnership began because we recognized that while domestic violence is often considered a ‘women’s issue,’ it can’t be prevented unless men became allies,” said Mike Salk, Director of Programming for Bonneville Seattle Media Group. “We were excited to use our platform to talk to men and help prevent domestic violence. Because this program focuses on teaching high school athletes about consent and respect, it was an even more natural fit for the station. We have a unique ability to market to those interested in sports and that allowed us to reach coaches, parents and student athletes.”
Salk and his Brock and Salk Podcast co-host Brock Huard were featured in the nationally-televised video, along with Jessamyn McIntyre, Executive Producer for 710 ESPN Seattle and producer of the station’s morning program, Danny and Gallant. All three were original proponents of the project for the sports station, a project that featured the combined efforts of the station staff, both on-air and behind the scenes.
“On behalf of Bonneville Seattle, we are grateful and humbled to receive this tremendous award from the NAB Leadership Foundation,” said Cathy Cangiano, Senior Vice President/Market Manager for Bonneville Seattle Media Group. “Knowing it was an all-station effort with a sincere motivation to help with this important issue of domestic violence prevention, I couldn’t be more proud of the 710 ESPN Seattle staff and leadership. This is an incredible moment for our team and partners and I am confident this is just the beginning of the impact we can make in this area.”