BROCK AND SALK

Huard: ‘Tremendous mixed emotions’ over Pac-12 shakeup

Aug 4, 2023, 11:00 AM | Updated: 11:18 am

Pac-12 UW WSU Apple Cup...

UW WR Ja'Lynn Polk runs for a touchdown against WSU in the 2022 Apple Cup on Nov. 26, 2022. (AP Photo/Young Kwak)

(AP Photo/Young Kwak)

If and when the ink finally dries and the Dawgs and Ducks leave the Pac-12 and head to the Big Ten (Big 18?) it will come with a tremendous amount of mixed emotions for me and I know many others.

Report: UW and Oregon tell Pac-12 they’re leaving for Big Ten

My head and my heart.

My head can rationalize and remember that change has been the only constant in my lifetime with college athletics and conference realignment. The Big 8. The SWC. The Big East….and on and on.

My head tells me that financial stability at the conference level is critical for student athletes and athletic departments.

My head tells me the former Pac-12 did this to themselves with their hubris, mismanagement and massive conflicts between upper campuses and athletic departments on the West Coast.

My head tells me that decisions to not expand a decade ago. Decisions to play chicken with DIRECTV. Decisions to not partner with a TV network to build your conference network. Decisions to move your HQ to San Francisco. Decisions to have a subscription model that flopped. Decisions to not feed the football engines on campuses. Decisions to not deepen trust and depth of relationships with media partners. Decisions that dug a massive hole for a new commissioner to try and dig out of. And decisions that inevitably led your blue-blood programs to look elsewhere and for TV networks to look out for their best interest.

That’s my head.

Now my heart.

Just as the NFL needs Green Bay and Buffalo to weave into the NFL fabric, Pullman and Corvallis and campuses like them are the lifeblood of college athletics and what makes it beautifully unique.

I grew up with so many family friends that were Beavers and Cougs. Many of my friends to this day are the proudest WSU alumni you will ever meet. They bleed Crimson and Grey and their passion and love for their university often far surpasses the fandom of my fellow grads at my alma mater.

My heart hurts for them and just as much for the student athletes currently at such schools who now must wonder where they fit into this new landscape and what’s ahead.

I can be a proud Husky that hurts for our century-old rival and an Apple Cup tradition that likely will never be again. And hurts doesn’t even sound right.

My heart really doesn’t have the word for it right now. All it can hope for is the inevitable change that will one day come. And that change will bring the sport and campuses together collegially rather than divisive and painful.

My head doesn’t know if that will ever happen.

Huard on Pac-12 drama: What it means for UW, WSU

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