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Miami’s Wong shows college sports hurtles toward free market

FILE - Nike chairman Phil Knight stands on the sideline prior to an NCAA college football game between Oregon and Arizona State, Saturday, Nov. 23, 2019, in Tempe, Ariz. Until 2021, endorsement deals — or any compensation other than scholarships -- were strictly off limits for college athletes. At the University of Oregon, Knight is part of group helping Ducks athletes line up deals. (AP Photo/Matt York, File)

FILE - Miami guard Isaiah Wong brings the ball up against Southern California during the second half of a college basketball game in the first round of the NCAA men's tournament March 18, 2022, in Greenville, S.C. An agent for Wong finally said it out loud: Pay the player more money or he will transfer and suit up somewhere else. Most observers say Wong, who has apparently opted to stay at Miami, wasn’t the first to make such a demand and certainly won’t be the last. (AP Photo/Chris Carlson, File)

FILE - Miami's Isaiah Wong (2) shoots and scores during the first half of a college basketball game in the first round of the NCAA tournament against Southern California's Drew Peterson (13) March 18, 2022, in Greenville, S.C. An agent for Wong, a prominent college athlete finally said out loud what schools likely hear in private: Pay the player more, or he will transfer to a school that will. The demand made on behalf of Wong provided a rare glimpse into the way elite college sports have been transformed by student-athletes’ rights to earn money through endorsements. (AP Photo/Brynn Anderson, File)

Miami’s Wong shows college sports hurtles toward free market