Big 12 warns of losing 50% of TV value following UT/OU exit

Aug 2, 2021, 4:43 AM | Updated: 7:18 pm

AUSTIN, Texas (AP) — The Big 12 Conference could see the value of its television deal cut in half once Texas and Oklahoma bolt for the Southeastern Conference, Big 12 Commissioner Bob Bowlsby said Monday at a hearing of Texas lawmakers.

A committee of Texas senators heard testimony from university leaders at Baylor, TCU and Texas Tech on the monetary and academic losses that conference realignment would mean for the Big 12 and its members once Texas and Oklahoma leave for the SEC in 2025.

University of Texas at Austin President Jay Hartzell testified that the path to making the switch became clear “into the summer,” and that UT told Bowlsby that in a call following news of the move. Hartzell said the school would “continue to honor all agreements.”

“Up until the moment you hit send on the decision, you are always thinking, ‘Is this the right thing for the University of Texas at Austin?'” Hartzell said.

Bowlsby has been highly critical of both Texas and Oklahoma, accusing them of plotting for months to leave the 10-member league for the powerful SEC. He also accused ESPN of working behind the scenes to gut the Big 12, even sending a cease-and-desist letter that the cable giant refuted, but backed off that stance Monday: “We have agreed to not escalate this publicly. It’s in neither party’s best interest to do so.”

Hartzell was asked whether the school had included ESPN in its conversations about moving to the SEC and said: “Absolutely, categorically, no.”

Hartzell said Texas initiated contact with the SEC, reaching out to the conference in the spring. He said the idea of joining other conferences such as the Big Ten, Atlantic Coast Conference and Pac-12 was considered internally, but Texas never contacted those leagues.

Hartzell was also on the receiving end of some needling from lawmakers.

After Hartzell said Texas’ athletic budget was between $220-$225 million per year — one of the largest in the country — Sen. Lois Kolkhorst noted the Longhorns had only won three of the last 10 games against her alma mater, TCU.

“Maybe your fanbase would rather lose to Alabama than TCU,” she said.

Baylor athletic director Mack Rhoades, who said his school’s athletic budget is 48% of Texas’, was even harsher in his criticism of the Longhorns during testimony.

“Many of my colleagues around the country believe that the University of Texas created this situation because they think so highly of themselves,” Rhoades said. “My humble opinion: I completely disagree. I think it’s because they felt too little of themselves.”

Texas lawmakers dug into the future of the Big 12 without the Sooners and Longhorns. Bowlsby said the TV contract value would take a 50% hit.

The Big 12 distributed $345 million to its 10 members this year ($34.5 million apiece), down from the previous year because of the pandemic. Most of that revenue comes from the Big 12´s TV deals, including ESPN. The SEC is positioned to distribute as much as $70 million annually to its members in coming years.

Bowlsby said he supported the idea of the remaining Big 12 teams sticking together and said they are exploring their options. He said he wouldn’t blame any school for looking out for themselves first, but “there is a right way to do it.”

Members of the Senate panel focused their questions on the economic impact to Texas cities such as Fort Worth, Waco and Lubbock, the homes of the Big 12 Texas schools being left behind. Baylor President Linda Livingstone told the committee that “the livelihood” of some Texas communities was at stake since the opponent mattered in ticket sales and attracting larger crowds.

Rhoades said the financial implications could put into question upcoming projects — including the building of a new basketball arena — and affect academic opportunities for students. Rhoades said the school, like others impacted, will also struggle to attract and keep talent on the field and in coaching staffs.

“The economic impact is real,” Rhoades said less than four months after the men’s basketball team won the NCAA championship. “If we are no longer a member of a Power Five, we will sell less tickets, we will sell less merchandise, we will raise less money and we will have less corporate sponsorship.”

Texas A&M officials didn’t accept invitations to testify at the hearing, according to state Sen. Jane Nelson, who chaired the committee. Texas A&M left the Big 12 for the SEC in 2012.

Nelson told state representatives present at the hearing that she was sorry the House chamber could not hear testimony on the subject due to a lack of quorum after over 50 Democratic Texas representatives left the state to block for a second time the passage of new state voting restrictions.

The Legislature’s special session called by Republican Gov. Greg Abbott ends this week, and he has vowed to call another session to ensure the passage of the voting bills.

___

Acacia Coronado is a corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

Associated Press

UK police chiefs apologize to Hillsborough disaster families

LONDON (AP) — Britain’s police chiefs promised a “cultural change” on Tuesday as they apologized to families of the victims in the 1989 Hillsborough tragedy, the U.K.’s worst sports disaster which saw 97 people killed during a crush of soccer fans at an overcrowded stadium. “For what happened, as a senior policing leader, I profoundly […]
1 day ago
Kansas City Chiefs tight end Travis Kelce celebrates after the NFL AFC Championship playoff footbal...
Associated Press

Brother vs brother: Kelces prepare for Super Bowl showdown

KANSAS CITY, Mo. (AP) — Donna Kelce is going to have to pull out that now-familiar custom jersey — the one with Kansas City Chiefs tight end Travis Kelce’s front stitched to Philadelphia Eagles center Jason Kelce’s back — one more time this season. At least this time, she’ll get to see her boys in […]
1 day ago
Cincinnati Bengals quarterback Joe Burrow (9) walks back to the sidelines during the second half of...
Associated Press

Analysis: NFL wasn’t at its best in conference championships

The NFL didn’t put on its Sunday best for the conference championships. Before the San Francisco 49ers ran out of luck and quarterbacks, they were burned by a fourth-down catch by Philadelphia Eagles wide receiver Devonta Smith that wasn’t even a catch. Although Kyle Shanahan could have thrown a challenge flag, the league’s replay assist […]
1 day ago
Philadelphia 76ers' Joel Embiid reacts after a play duining the second half of an NBA basketball ga...
Associated Press

Analysis: All-Star reserve voting will lead to some snubbing

Brace yourself. There’s going to be some angry people in the NBA on Thursday night. With good reason. The votes from the coaches are now in, and on Thursday, the NBA will reveal the 14 players — seven from the Eastern Conference, seven more from the Western Conference — who got picked to be reserves […]
1 day ago
Portland Trail Blazers guard Damian Lillard, left, drives to the basket on Atlanta Hawks center Cli...
Associated Press

Lillard scores 42 as Trail Blazers hold off Hawks 129-125

PORTLAND, Ore. (AP) — Damian Lillard scored 42 points, Anfernee Simons hit a tiebreaking 3-pointer with 34 seconds left and the Portland Trail Blazers held off the Atlanta Hawks 129-125 on Monday night. Dejounte Murray had 40 points, eight rebounds and six assists for the Hawks, who played without star point guard Trae Young (ankle). […]
1 day ago
Baylor guard Keyonte George (1) looks for the basket past Texas guard Arterio Morris (2) during the...
Associated Press

Rice, Allen lead No. 10 Texas over No. 11 Baylor 76-71

AUSTIN, Texas (AP) — Sir’Jabari Rice scored 21 points and Timmy Allen added 18 to send No. 10 Texas to a 76-71 win over No. 11 Baylor on Monday night, ending the Bears’ six-game win streak and keeping the Longhorns in a share of first place in the Big 12. Rice made four 3-pointers in […]
1 day ago
Big 12 warns of losing 50% of TV value following UT/OU exit