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Women’s sports saw pivotal growth in deals, interest in 2022

FILE - Barcelona's Alexia Putellas celebrates after scoring her side's second goal during the Women's Spanish La Liga soccer match between Barcelona and Real Madrid at Johan Cruyff stadium in Barcelona, Spain, Sunday, March 13, 2022. (AP Photo/Joan Monfort, File) FILE - United States' Kristie Mewis, left, and Megan Rapinoe celebrate their side's third goal scored by Ashley Sanchez against Costa Rica during a CONCACAF Women's Championship soccer semifinal match in Monterrey, Mexico, Thursday, July 14, 2022. (AP Photo/Fernando Llano, File) FILE - Kate Markgraf, general manager of the United States women's national soccer team, speaks during a news conference Monday, Oct. 28, 2019, in New York. (AP Photo/Mary Altaffer, File) FILE - President Joe Biden awards the nation's highest civilian honor, the Presidential Medal of Freedom, to Megan Rapinoe at the White House in Washington, Thursday, July 7, 2022. (AP Photo/J. Scott Applewhite, File) FILE - WNBA commissioner Cathy Engelbert waves to the crowd before Game 2 in the semifinals of the WNBA playoffs between the Las Vegas Aces and the Phoenix Mercury Thursday, Sept. 30, 2021, in Las Vegas. (AP Photo/David Becker, File) FILE - South Carolina head coach Dawn Staley directs her team during the first half of a first-round game against Howard in the NCAA women's college basketball tournament Friday, March 18, 2022 in Columbia, S.C. South Carolina won 79-21. (AP Photo/Sean Rayford, File) FILE - South Carolina head coach Dawn Staley celebrates after a college basketball game in the final round of the Women's Final Four NCAA tournament against UConn, April 3, 2022, in Minneapolis. South Carolina won 64-49 to win the championship. (AP Photo/Eric Gay, File)
Women’s sports saw pivotal growth in deals, interest in 2022