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Trademark tussle: Ole Miss objects to similar New Miss logo

Suzi Altman talks about her "New Miss" products, Nov. 23, 2021, in Jackson, Miss. The hats and shirts she produces, uses the same the cursive script as the Ole Miss logo that appears on football helmets, sports jerseys, marketing materials and all manner of bags, clothing and other merchandise licensed by the University of Mississippi. Altman applied for the New Miss trademark in July 2020, but the school has filed papers trying to block her from trademarking the "New Miss" logo. (AP Photo/Rogelio V. Solis) Suzi Altman holds a cell phone photograph of the "New Miss" hat, Nov. 23, 2021, in Jackson, Miss. The hat and shirts she produces, uses the same the cursive script as the Ole Miss logo that appears on football helmets, sports jerseys, marketing materials and all manner of bags, clothing and other merchandise licensed by the University of Mississippi. Altman applied for the New Miss trademark in July 2020, but the school has filed papers trying to block her from trademarking the "New Miss" logo. (AP Photo/Rogelio V. Solis) Suzi Altman holds a "New Miss" shirt with the biblical message, "Thou Shalt Not Kill," on its back, Nov. 23, 2021, in Jackson, Miss. The shirt and hats she produces, uses the same the cursive script as the Ole Miss logo that appears on football helmets, sports jerseys, marketing materials and all manner of bags, clothing and other merchandise licensed by the University of Mississippi. Altman applied for the New Miss trademark in July 2020, but the school has filed papers trying to block her from trademarking the "New Miss" logo. (AP Photo/Rogelio V. Solis) Suzi Altman holds a "New Miss" shirt, Nov. 23, 2021, in Jackson, Miss. The shirt and hats she produces, uses the same the cursive script as the Ole Miss logo that appears on football helmets, sports jerseys, marketing materials and all manner of bags, clothing and other merchandise licensed by the University of Mississippi. Altman applied for the New Miss trademark in July 2020, but the school has filed papers trying to block her from trademarking the "New Miss" logo. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, reflects on his efforts to dismantle white supremacy and his mission to promote religious revival, at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, wears an old pair of shoes with Col. Reb, a mascot the school no longer uses, at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, wears a hat with a Mississippi state flag pin and one of the school's logos at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, reflects on his efforts to dismantle white supremacy and his mission to promote religious revival, at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, reflects on his efforts to dismantle white supremacy and his mission to promote religious revival, at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, reflects on his efforts to dismantle white supremacy and his mission to promote religious revival, at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) James Meredith, who integrated the University of Mississippi as its first Black student in 1962, reflects on his efforts to dismantle white supremacy and his mission to promote religious revival, at his home in Jackson, Miss., Thursday, Oct. 28, 2021. A person close to Meredith is selling “New Miss” merchandise and trying to trademark a logo with cursive script that is nearly identical to the university's Ole Miss logo. The university is fighting the trademark effort. (AP Photo/Rogelio V. Solis) The top t-shirt is emblazoned with one of the University of Mississippi's logos, while the bottom shirt, a New Miss product, sports a logo nearly identical to the university's ubiquitous Ole Miss brand, as photographed Nov. 9, 2021 in Jackson, Miss. The university objects to the trademark application filed by the person marketing the New Miss brand. (AP Photo/Rogelio V. Solis) Mississippi wide receiver Jahcour Pearson (0) gives running back Snoop Conner (24) a tap after Conner scored a 13-yard touchdown during the second half of an NCAA college football game against Texas A&M, Saturday, Nov. 13, 2021, in Oxford, Miss. Mississippi won 29-19. (AP Photo/Rogelio V. Solis)
Trademark tussle: Ole Miss objects to similar New Miss logo