The Jordan Trophy: NBA rebrands, redesigns its MVP award


              FILE - Boston Celtics' Larry Bird, left, holds the Maurice Podoloff Trophy after being named the NBA's Most Valuable Player for the third consecutive year in Boston, May 29, 1986, while Celtics President Red Auerbach, right, looks on. The trophy carried Podoloff's name for about 60 years, and has now been reimagined and renamed for former NBA basketball player Michael Jordan. (AP Photo/Elise F. Amendola, File)
            
              In this photo provided by Andrew Kenney/NBA, The Michael Jordan Trophy is displayed in Los Angeles, Dec. 7, 2022. The NBA unveiled the new trophy on Tuesday, Dec. 13, 2022, which will be given to the basketball league's Most Valuable Player starting with this season. (Andrew Kenney/NBA via AP)
            
              FILE - Chicago Bulls' Michael Jordan holds the Maurice Podoloff Trophy awarded to the NBA basketball Most Valuable Player for the 1995-96 season in Northbrook, Ill., May 20, 1996. The trophy carried Podoloff's name for about 60 years, and has now been reimagined and renamed for Jordan. (AP Photo/Charles Bennett, File)
            
              In this photo provided by Andrew Kenney/NBA, The Michael Jordan Trophy is displayed in Los Angeles, Dec. 7, 2022. The NBA unveiled the new trophy on Tuesday, Dec. 13, 2022, which will be given to the basketball league's Most Valuable Player starting with this season. (Andrew Kenney/NBA via AP)
The Jordan Trophy: NBA rebrands, redesigns its MVP award