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Super Bowl’s return provides boost to hard-hit LA businesses

Allan DallaTorre, owner of L.A. Event Lights, poses for a photo in his downtown office Monday, Feb. 7, 2022, in Los Angeles. The Super Bowl's return to the Los Angeles area after a nearly 30-year absence is providing a much-needed boost to small businesses hard hit by the pandemic. Sunday's game and the events surrounding it are projected to generate up to $477 million for the local economy. (AP Photo/Marcio Jose Sanchez) Allan DallaTorre, owner of L.A. Event Lights, poses for a photo in his downtown office Monday, Feb. 7, 2022, in Los Angeles. The Super Bowl's return to the Los Angeles area after a nearly 30-year absence is providing a much-needed boost to small businesses hard hit by the pandemic. Sunday's game and the events surrounding it are projected to generate up to $477 million for the local economy. (AP Photo/Marcio Jose Sanchez) Kyndra McCrary, owner of Ooh La La Catering, prepares a catered lunch for a client at her restaurant, Swift Cafe, Tuesday, Feb. 8, 2022, in Los Angeles. Her catering company got hired to provide food for performers working the Super Bowl, and for an NFL business networking event the previous week. (AP Photo/Marcio Jose Sanchez) Kyndra McCrary, owner of Ooh La La Catering, prepares a catered lunch for a client at her restaurant, Swift Cafe, Tuesday, Feb. 8, 2022, in Los Angeles. The return of the Super Bowl to the L.A. area after a nearly 30-,year absence is already a big victory for local small business owners like McCrary. (AP Photo/Marcio Jose Sanchez) Allan DallaTorre, owner of L.A. Event Lights, poses for a photo in his downtown office Monday, Feb. 7, 2022, in Los Angeles. The Super Bowl's return to the Los Angeles area after a nearly 30-year absence is providing a much-needed boost to small businesses hard hit by the pandemic. Sunday's game and the events surrounding it are projected to generate up to $477 million for the local economy. (AP Photo/Marcio Jose Sanchez) Kyndra McCrary, owner of Ooh La La Catering, poses for a portrait at her restaurant, Swift Cafe, Tuesday, Feb. 8, 2022, in Los Angeles. Her catering company got hired to provide food for performers working the Super Bowl, and for an NFL business networking event the previous week. “I think there will be a lasting impact because people who will get to try our food will remember us,” said McCrary, 40. (AP Photo/Marcio Jose Sanchez)
Super Bowl’s return provides boost to hard-hit LA businesses