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‘Set me up for life’: Female college athletes stash NIL cash

FILE - LSU gymnast Olivia "Livvy" Dunne performs on the uneven bars during an NCAA gymnastics meet against Auburn on Saturday, Feb. 5, 2022, in Baton Rouge, La. Dunne is one of the most recognizable college athletes on social media. She has 1.5 million followers on Instagram and 4.8 million followers on TikTok. (AP Photo/Matthew Hinton, File) Kentucky track & field athlete Masai Russell, right, runs during practice at Nutter Field House in Lexington, Ky., Friday, Feb. 18, 2022. Russell is among a cohort of NCAA women's athletes who are making a name for themselves on social media. (AP Photo/Timothy D. Easley) Kentucky track & field athlete Masai Russell runs during practice at Nutter Field House in Lexington, Ky., Friday, Feb. 18, 2022. Russell is among a cohort of NCAA women's athletes who are making a name for themselves on social media. (AP Photo/Timothy D. Easley) FILE - North Carolina guard Deja Kelly (25) reacts during the first half of an NCAA college basketball game against Louisville in Chapel Hill, N.C., Thursday, Feb. 17, 2022. Kelly has six deals, including Dunkin’ Donuts and Outback Steakhouse. She says the ability to earn what she's earning is a “generational opportunity" to set herself up for life.(AP Photo/Gerry Broome, File) University of Kentucky track & field athlete Masai Russell during practice at the Nutter Field House in Lexington, Ky., Friday, Feb. 18, 2022. Russell is among a cohort of NCAA women's athletes who are making a name for themselves on social media. (AP Photo/Timothy D. Easley)
‘Set me up for life’: Female college athletes stash NIL cash