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NHL experiencing sustained growth with female, younger fans

Michael Hedmark, left, and Baylee Weed celebrate after signing the mortgage for their first home on the way into Ball Arena to watch Game 1 of an NHL hockey Stanley Cup series between the Tampa Bay Lightning and Colorado Avalanche, Wednesday, June 15, 2022, in Denver. (AP Photo/David Zalubowski)

Colorado Avalanche fans watch during the second period in Game 2 of the team's NHL hockey Stanley Cup Final against the Tampa Bay Lightning, Saturday, June 18, 2022, in Denver. (AP Photo/David Zalubowski)

Ten-year-old Greyson Goldstein stands outside Ball Arena before Game 1 of the NHL hockey Stanley Cup Final between the Tampa Bay Lightning and the Colorado Avalanche Wednesday, June 15, 2022, in Denver. (AP Photo/David Zalubowski)

The Colorado Avalanche and the Tampa Bay Lightning stand during the national anthem before the first period of Game 4 of the NHL hockey Stanley Cup Finals on Wednesday, June 22, 2022, in Tampa, Fla. (AP Photo/Phelan Ebenhack)

NHL experiencing sustained growth with female, younger fans