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NFL teams use engaging videos to elevate schedule release

During filming for the Denver Broncos' 2021 schedule release video, former quarterback and current "intern" Peyton Manning tries his hand at cooking with lead chef Wendy Jaramillo at UCHealth Training Center on Tuesday, May 10, 2021 in Englewood, Colo. Schedule release day has become a competition across the NFL between the social media departments of teams to see whose video creates the biggest impression.(Ben Swanson/Denver Broncos via AP)

During filming for the Denver Broncos' 2021 schedule release video, former quarterback and current "intern" Peyton Manning quiets the room as he takes phone calls at the front desk at UCHealth Training Center on Tuesday, May 10, 2021 in Englewood, Colo. Schedule release day has become a competition across the NFL between the social media departments of teams to see whose video creates the biggest impression. (Ben Swanson/Denver Broncos via AP)

During filming for the Denver Broncos' 2021 schedule release video, former quarterback and current "intern" Peyton Peyton Manning washes a Von Miller jersey at UCHealth Training Center on Tuesday, May 10, 2021 in Englewood, Colo. Schedule release day has become a competition across the NFL between the social media departments of teams to see whose video creates the biggest impression. (Ben Swanson/Denver Broncos via AP)

Dallas Cowboys owner Jerry Jones, left, and singer/rapper Post Malone take a break between takes for the 2021 Dallas Cowboys schedule release video at The Star in Frisco, Texas on Friday, April 8, 2021. Schedule release day has become a competition across the NFL between the social media departments of teams to see whose video creates the biggest impression. (Renato Rimach/Dallas Cowboys via AP)

NFL teams use engaging videos to elevate schedule release