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NFL and Ice Cube team up for economic equity initiative

FILE - Entertainer Ice Cube gestures on the sidelines before the start of an NFL football game between the St. Louis Rams and the Tampa Bay Buccaneers on Thursday, Dec. 17, 2015, in St. Louis. The NFL is teaming up with Ice Cube. The league announced Thursday, June 30, 2022, a partnership with Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O'Shea Jackson, who is known as Ice Cube. (AP Photo/L.G. Patterson, File)

NFL and Ice Cube team up for economic equity initiative