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EXPLAINER: Name, image and licensing in college, HS sports

FILE - At left, Alabama head coach Nick Saban yells to the sideline during the first half of Alabama's NCAA college football scrimmage, Saturday, April 16, 2022, in Tuscaloosa, Ala. At right, Texas A&M coach Jimbo Fisher reacts to an official's call during the second half of the team's NCAA college football game against Mississippi, Saturday, Nov. 13, 2021, in Oxford, Miss. To hear coaches speak of it, NIL deals have either helped bring them the players they were looking for or it's just another level of competition to land the most elite athletes. (AP Photo/File)

FILE - Signage at the headquarters of the NCAA is viewed in Indianapolis, March 12, 2020. The NCAA does not oversee compliance for reporting NIL deals or compliance with state laws. That is either on the school or the athlete, depending on the rules in that state. (AP Photo/Michael Conroy, File)

FILE - In this Sept. 18, 2010, file photo, former UCLA basketball player Ed O'Bannon Jr. sits in his office in Henderson, Nev. NIL's blossoming started with a seed: a 2009 class-action lawsuit filed by former UCLA basketball player Ed O'Bannon that argued the NCAA should not be allowed to use the likeness of football and men's basketball players — past and present — to make money. (AP Photo/Isaac Brekken, File)

EXPLAINER: Name, image and licensing in college, HS sports