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Column: Colleges pursue almighty dollar, but at what cost?

FILE - In this Dec. 5, 2014, file photo, SEC logo is displayed on the field ahead of the Southeastern Conference championship football game between Alabama and Missouri in Atlanta. History and tradition? Those terms carry no weight in what has essentially become a game of Risk, with the Big Ten and Southeastern Conference taking turns rolling the dice to determine how to divvy up the world of college football. (AP Photo/John Bazemore, File) FILE - UNC Asheville's Dwayne Sutton, right, accepts the Big South Conference Tournament Most Valuable Player award from Commissioner Kyle B. Kallander after an NCAA collage basketball action in Buies Creek, N.C., March 6, 2016. Kallander has a unique perspective on the latest round of chaos in college athletics. As the final commissioner of the late, great Southwest Conference, he knows nothing is sacred. (AP Photo/Ben McKeown, File) FILE - The Big Ten logo is displayed on the field before an NCAA college football game between Iowa and Miami of Ohio in Iowa City, Iowa., Aug. 31, 2019. History and tradition? Those terms carry no weight in what has essentially become a game of Risk, with the Big Ten and Southeastern Conference taking turns rolling the dice to determine how to divvy up the world of college football. (AP Photo/Charlie Neibergall, File) FILE - UCLA guard Jaime Jaquez Jr., right, tries to get by Southern California forward Isaiah Mobley during the second half of an NCAA college basketball game on March 5, 2022, in Los Angeles. UCLA and Southern California are planning to leave the Pac-12 for the Big Ten Conference in a seismic change that could lead to another major realignment of college sports. A person who spoke to The Associated Press on Thursday, June 30, 2022, on condition of anonymity because the schools' talks with the Big Ten have not been made public said the schools have taken steps to request an invitation to join the conference. (AP Photo/Mark J. Terrill, File) FILE - UCLA plays Oregon during a Pac-12 NCAA college football game at the Rose Bowl in Pasadena, Calif., Oct. 11, 2014. There are 23 venues bidding to host soccer matches at the 2026 World Cup in the United States, Mexico and Canada. (AP Photo/Doug Benc, File)
Column: Colleges pursue almighty dollar, but at what cost?