Dutch supermarket scraps World Cup-linked ad after criticism

Nov 1, 2022, 6:27 PM | Updated: Nov 2, 2022, 6:28 am

THE HAGUE, Netherlands (AP) — A Dutch supermarket chain on Wednesday scrapped a television advertisement linked to this year’s World Cup in Qatar that included scenes showing people dancing on scaffolding at a building site.

The advertisement for a shopping bag that doubles as an orange sleeveless sweater that supporters can wear when they watch the Dutch national soccer team drew criticism for making light of the plight of migrant workers in Qatar.

“This was a horrible, tasteless and tone-deaf advertisement by Jumbo. The decision to pull the ad is the right one,” Human Rights Watch spokesman Jan Kooy said. “This should be followed up with a formal apology. We hope that Jumbo, and other companies will inform themselves about Qatar’s terrible human rights record before they broadcast World Cup related ads.”

Jumbo supermarket said in a statement that it was immediately halting the campaign.

“We realize now that a link can be made between this advertisement and the appalling working conditions in Qatar and that was never our intention. We deeply regret this and offer our sincere apologies,” said the company, which is also a sponsor of two-time Formula One champion Max Verstappen and the Jumbo Visma cycling and speedskating teams.

Qatar has faced intense scrutiny of the physical and contractual conditions for hundreds of thousands of migrant workers who were needed in the emirate since the World Cup hosting rights were won 12 years ago.

Qatar has set up a workers’ support fund which, since 2020, has paid $164 million in compensation to more than 36,000 workers from 17 different countries, Human Rights Watch said in August, citing government data.

The World Cup — the first to be staged in the Middle East — opens on Nov. 20 and the final is scheduled for Dec. 18.

___

AP World Cup coverage: https://apnews.com/hub/world-cup and https://twitter.com/AP_Sports

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

FILE - Former NFL football quarterback Brett Favre speaks with reporters prior to his induction to ...
Associated Press

Favre asks to be dismissed from Mississippi welfare lawsuit

JACKSON, Miss. (AP) — Retired NFL quarterback Brett Favre is asking to be removed from a lawsuit by the state of Mississippi that seeks to recover millions of dollars in misspent welfare money that was intended to help some of the poorest people in the U.S. An attorney for Favre filed papers on Monday saying […]
16 hours ago
Associated Press

Christon scores 15, Grambling downs Dartmouth 73-49

SAN ANTONIO (AP) — Cameron Christon’s 15 points helped Grambling defeat Dartmouth 73-49 on Monday night. Christon added seven rebounds for the Tigers (4-3). Virshon Cotton scored 15 points and added five rebounds and three steals. Carte’Are Gordon shot 5 of 12 from the field to finish with 12 points, while adding 11 rebounds. Ryan […]
16 hours ago
Associated Press

Johnson’s 27 help UC Davis knock off Boston University in OT

MILWAUKEE (AP) — Ty Johnson’s 27 points helped UC Davis defeat Boston University 81-70 in overtime on Monday. Johnson also had six rebounds for the Aggies (6-2). Robby Beasley III scored 15 points and added 10 rebounds. Christian Anigwe shot 4 of 8 from the field and 2 for 7 from the line to finish […]
16 hours ago
Attendees watch a pre-recorded video during a memorial service in Charlottesville, Va., Saturday, N...
Associated Press

Virginia football team to attend 3rd funeral in 5 days

CHARLOTTESVILLE, Va. (AP) — Virginia’s football team will travel to its third funeral in five days Wednesday to honor the life of Lavel Davis Jr., who was fatally shot on a bus along with two teammates after they returned to campus from a field trip. Davis, 20, and teammates D’Sean Perry and Devin Chandler were […]
16 hours ago
Cleveland Browns quarterback Deshaun Watson stands on the field during an NFL football practice at ...
Associated Press

Texans brace for Deshaun Watson’s return with Browns

HOUSTON (AP) — Deshaun Watson was a star with the Houston Texans. Then he became disgruntled and later disgraced. After sitting out an entire season, he was traded to the Cleveland Browns. There, he has missed most of another as punishment amid sexual misconduct allegations. Come Sunday, he’ll be back in H-Town, taking snaps in […]
16 hours ago
FILE - Security and police break up a scuffle between players from Michigan and Michigan State foot...
Associated Press

Big Ten fines MSU $100K, reprimands Mich for tunnel melee

ANN ARBOR, Mich. (AP) — The Big Ten has disciplined Michigan State and Michigan for their roles in stadium tunnel altercations that led to seven Spartans being charged with crimes. The conference announced Monday that it is fining Michigan State $100,000 for its football players “hitting, kicking or using of their helmet” to hit Michigan […]
16 hours ago
Dutch supermarket scraps World Cup-linked ad after criticism