Jaguars sponsor sues to have name removed from ‘clown game’

Jan 6, 2022, 11:28 PM | Updated: Jan 7, 2022, 1:29 pm
FILE - Jacksonville Jaguars owner Shad Khan is shown on the field before an NFL football game again...

FILE - Jacksonville Jaguars owner Shad Khan is shown on the field before an NFL football game against the Miami Dolphins at Tottenham Hotspur Stadium in London, Sunday, Oct. 17, 2021. If a 40-point drubbing at New England didn’t get Jacksonville owner Shad Khan’s full attention, then what’s being planned for the team's season finale just might. Frustrated fans are revolting against the Jaguars and have Khan in their crosshairs. (AP Photo/Gary McCullough, File)

(AP Photo/Gary McCullough, File)

JACKSONVILLE, Fla. (AP) — The title sponsor for Jacksonville’s season finale against Indianapolis is suing the Jaguars in hopes of having its name disassociated from the game during which disgruntled fans are planning to dress as clowns to protest team owner Shad Khan’s decision to retain general manager Trent Baalke., a roofing company based in Georgia that does business in Florida, is seeking to avoid “its brand being emphasized as the primary sponsor of the clown game,” according to a complaint filed Thursday in circuit court in Jacksonville.

The company is demanding a jury trial and seeking damages in excess of $30,000. It also wants temporary and permanent injunctive relief from the Jaguars using the RoofClaim brand.

A Jaguars spokesman called the lawsuit “baseless and without merit,” said Friday that the team “will exhaustively protect our interests in this matter at every turn.”

According to the sponsorship agreement attached to the lawsuit, the company signed a four-year deal in August that started at $600,000 annually and increased about $18,000 every year thereafter. The deal includes a provision that would allow RoofClaim to terminate the agreement if Urban Meyer was no longer the team’s coach between the end of his third season (2023) and March, 1, 2024.

RoofClaim said it attempted to end its affiliation with the Jaguars the day after Meyer was fired Dec. 15, ending one of the worst coaching tenures in NFL history. The lawsuit says the Jaguars refused and insisted the partnership continue.

The deal guarantees the company a single-game spotlight in each of the four seasons, but the suit argues the Jaguars breached terms of the agreement.

The team “utterly failed to provide the sponsorship benefits outlined in the agreement,” the lawsuit alleges, adding that the Jags breached the deal “by exposing’s brand to a toxic marketing environment that will cause irreparable harm.”

Jacksonville’s finale will feature a “Klown out” in the stands. Hundreds, if not thousands, of fans are planning to wear clown attire – red noses, colorful wigs, face paint — in hopes of persuading Khan to fire Baalke, whose draft picks have been underwhelming and his free-agent acquisitions less than impactful.

“I understand from a fan’s perspective,” rookie quarterback Trevor Lawrence said earlier this week. “Would I do that personally? No, I wouldn’t do that. But fans feel how they feel and it’s hard. Like I said, this year’s been disappointing for all of us. We wanted to win a lot more games, so I get the frustration.”


More AP NFL coverage: and

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Las Vegas Aces forward A'ja Wilson (22) reacts after a play against the Phoenix Mercury during the ...
Associated Press

Las Vegas beats short-handed Phoenix 79-63 in WNBA playoffs

LAS VEGAS (AP) — Kelsey Plum had 22 points, Chelsea Gray scored nine of her 17 points in the fourth quarter and the top-seeded Las Vegas Aces beat the short-handed Phoenix Mercury 79-63 on Wednesday night in the opening round of the WNBA playoffs. Las Vegas created some separation with a five-point possession midway through […]
22 hours ago
New York Yankees' Josh Donaldson, center, celebrates with teammates after hitting a walk-off grand ...
Associated Press

Donaldson hits walk-off slam in 10th, Yankees beat Rays 8-7

NEW YORK (AP) — Josh Donaldson hit a walk-off grand slam in the 10th inning as the clock struck midnight, and the struggling New York Yankees salvaged an 8-7 win over the Tampa Bay Rays on Wednesday night to avoid a three-game sweep. Gleyber Torres singled leading off the 10th of Jalen Beeks (2-2) and […]
22 hours ago
Houston Astros starting pitcher Framber Valdez delivers during the first inning of a baseball game ...
Associated Press

Valdez, Alvarez lead Astros to 3-2 win over White Sox

CHICAGO (AP) — The Houston Astros got back in the win column after blowing late leads in consecutive losses — not exactly shocking considering they own the best record in the American League. Framber Valdez threw solid seven innings, Yordan Alvarez drove in a run and scored one, and Houston beat the White Sox 3-2 […]
22 hours ago
New York Mets' Franciso Lindor runs the bases on his solo home run, past Atlanta Braves starting pi...
Associated Press

Baty homers first time up in majors, Mets beat Braves 9-7

ATLANTA (AP) — The first time Brett Baty stepped on the field in the big leagues, he simply took a look around. “I wanted to soak it all in,” he said. Then came a moment he’ll remember for a lifetime. Baty homered in his first major league at-bat, Starling Marte went deep twice and the […]
22 hours ago
Oakland Athletics' Sean Murphy (12) follows through on a solo home run swing as Texas Rangers catch...
Associated Press

Murphy hits 2 HRs, Langeliers homers as A’s roll past Texas

ARLINGTON, Texas (AP) — Sean Murphy had his second two-homer game and rookie Shea Langeliers hit his first major league home run in his second game with Oakland, leading the Athletics to a 7-2 win over the Texas Rangers on Wednesday night. Murphy pulled a solo home run to left field in the first inning […]
22 hours ago
Los Angeles Dodgers starting pitcher Tony Gonsolin throws during the first inning of a baseball gam...
Associated Press

Tony Gonsolin wins 15th as Dodgers nip Brewers 2-1

MILWAUKEE (AP) — Tony Gonsolin pitched seven scoreless innings for his 15th victory, Austin Barnes and Max Muncy homered, and the Los Angeles Dodgers beat the Milwaukee Brewers 2-1 on Wednesday night. Gonsolsin (15-1) matched the Astros’ Justin Verlander for the major league lead in wins. Los Angeles is 21-5 since the All-Star break and […]
22 hours ago
Jaguars sponsor sues to have name removed from ‘clown game’