AP

NFL Kickoff game posts highest TV numbers since 2015

Sep 10, 2021, 2:17 AM | Updated: 2:22 pm

The NFL came into kickoff weekend looking for increased audiences over last season. After one game, the league is off to a strong start with the most-watched opener in six years.

Thursday night’s 31-29 victory by the Tampa Bay Buccaneers over the Dallas Cowboys averaged approximately 26 million viewers on NBC, Peacock and the NFL’s digital platforms according to preliminary data from Nielsen and Adobe Analytics.

It is a 20% increase over last year’s game between the Kansas City Chiefs and Houston Texas and the largest audience for an NFL opener since the Pittsburgh Steelers-New England Patriots game in 2015 averaged 27.4 million.

Of course, the 2020 season was played during the pandemic, with empty stadiums presenting a strange viewing dynamic, and many people’s viewing habits changing.

The average of 24.4 million viewers on NBC makes it television’s most-watched show since February’s Super Bowl on CBS. The audience peaked at 25.4 million between 9:45-10 p.m. ET.

Even though the league’s new television deal doesn’t officially kick in until 2023, some elements are taking effect this season, including Week 1 doubleheaders on both CBS and Fox. The featured 4:25 p.m. ET games will be Cleveland at Kansas City on CBS and Green Bay facing New Orleans in Jacksonville on Fox. The game was moved out of New Orleans due to Louisiana still recovering from Hurricane Ida.

The league has allowed doubleheaders on both CBS and Fox during the final week of the regular season. That means both networks will have 10 doubleheader weeks as the league expands to 17 games over 18 weeks for the first time.

Sunday will mark the first time CBS has had a Week 1 doubleheader since 2015. For many years it couldn’t air a doubleheader on the opening week because it was carrying the U.S. Open tennis tournament, which now is on ESPN.

Mike North, the NFL’s VP for broadcast planning and scheduling, said the individual numbers for CBS and Fox might be down in the late window because they both have a doubleheader, but the overall number for the league could increase.

Last season, the Week 1 Sunday afternoon games averaged 18.1 million while the entire slate for the week averaged 16.3 million. The ESPN Monday night numbers for its openers should improve because it is only one game and is also being simulcast on ABC. The Baltimore-Las Vegas game will also mark the debut of the Mannings’ (Peyton and Eli) megacast feed on ESPN2.

“I think we’re cautiously optimistic about the season overall, considering what we saw and what we had to face last season. But I don’t know if we’re going to put a, you know, a stake in the ground as far as predicting a number,” North said.

___

More AP NFL coverage: https://apnews.com/hub/NFL and https://twitter.com/AP_NFL

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

Associated Press

Ex-Packer Guion gets 1 year for domestic violence assault

GREEN BAY, Wis. (AP) — Former Green Bay Packers defensive tackle Letroy Guion was sentenced to one year in jail after pleading no contest in a domestic violence assault at his home last fall. Brown County Circuit Court Judge Thomas Walsh also ordered Guion on Tuesday to serve three years’ probation and complete a domestic […]

1 year ago

Joe Jarzynka...

Associated Press

Durant eager for Suns debut vs. Hornets after knee injury

CHARLOTTE, N.C. (AP) — Kevin Durant has been through quite a bit during his 15-year NBA career — but joining a new team midway through the season is a new one for the 13-time All-Star. The 34-year-old Durant doesn’t seem all that worried. Durant makes his highly anticipated Phoenix Suns debut on Wednesday night against […]

1 year ago

FILE - Miami Dolphins head coach Brian Flores stands on the sideline during the second half of an N...

Associated Press

Judge: NFL coach can press discrimination claims in court

NEW YORK (AP) — NFL Coach Brian Flores can pursue some of his discrimination claims against the league and its teams in court rather than through arbitration, a judge ruled Wednesday. The written decision by Judge Valerie Caproni in Manhattan was issued months after lawyers for the league tried to get the lawsuit moved to […]

1 year ago

Chicago Blackhawks goaltender Alex Stalock cools off in the first period during an NHL hockey game ...

Associated Press

Kane trade reinforces hard reality of Blackhawks rebuild

CHICAGO (AP) — After days of speculation, the harsh reality of the Chicago Blackhawks’ situation was reinforced by one move in a flurry of transactions ahead of the NHL trade deadline. Showtime is over, at least in Chicago, and a seemingly bright future is, well, way off in the distance. The reverberations of Chicago’s decision […]

1 year ago

FILE -  Yves Jean-Bart, president of the Haitian Football Federation, wearing a protective face mas...

Associated Press

Disgraced ex-Haitian soccer president announces he’s back

PORT-AU-PRINCE, Haiti (AP) — Haiti’s former soccer federation president whose lifetime ban from sport over sexual abuse allegations was overturned last month announced Wednesday that he is reclaiming his position. Yves Jean-Bart’s defiant announcement could lead to a standoff with FIFA, which already has appointed an emergency management committee to lead the Haitian Football Association […]

1 year ago

FILE - Green Bay Packers' Aaron Rodgers walks off the field after an NFL football game against the ...

Associated Press

Rodgers says decision on future will come ‘soon enough’

GREEN BAY, Wis. (AP) — Aaron Rodgers says he will make a decision on his future “soon enough” as the four-time MVP quarterback ponders whether to play next season and if his future remains with the Green Bay Packers. Rodgers, 39, discussed his future while speaking on an episode of the “Aubrey Marcus Podcast” that […]

1 year ago

NFL Kickoff game posts highest TV numbers since 2015