Seattle Storm will defend 4th WNBA title with a new logo and look

Mar 2, 2021, 11:16 AM | Updated: 12:27 pm
Seattle Storm new logo...
The new Seattle Storm logo takes inspiration from around the northwest. (Seattle Storm)
(Seattle Storm)

The Seattle Storm are making a lot of changes for the 2021 WNBA season, and that’s not limited to the team’s roster.

The four-time WNBA champion unveiled a brand new logo Tuesday morning as it launches a new “brand identity,” which coincidentally comes as the team has undergone a pretty significant change to its roster this offseason.

While reigning WNBA Finals MVP Breanna Stewart isn’t going anywhere and the legendary Sue Bird has inked a deal to return for her 20th season with the Storm, Seattle is moving on without All-Star forward Natasha Howard and guard Sami Whitcomb, who were both traded to the New York Liberty, and Crystal Langhorne, who recently retired. The Storm have also added a number of new faces, including All-Star Candice Dupree and 2019 first-round pick Katie Lou Samuelsen.

The Storm’s new and returning players will defend their WNBA title in 2021 featuring a different look that is built around a logo that reflects “the storied history of the franchise, its championship culture and connection to the city of Seattle and the Pacific Northwest,” the team said in a press release Tuesday.

The Storm’s new logo keeps Seattle’s Space Needle as a feature but adds inspiration from Mount Rainier for its shape.

“The new logo retains the iconic image of the Space Needle, which sits within basketball ribs. Overlooking it all is the peak of Mount Rainier, representing Seattle’s home in the Pacific Northwest. At the center, a lightning bolt evokes the intensity, power, and purpose of the Storm identity both on and off the court,” the press release reads. “The logo’s combined elements bring together both the sleek, innovative aesthetic of Seattle with the natural power in the surrounding Pacific Northwest. The new wordmark uses a more futuristic typeface to better represent the fast-paced and forward-moving city the Storm calls home.”

The Storm also are maintaining their primary colors, with a few subtle changes: Lightning Yellow, a deep Thunder Green, and a brighter Bolt Green.

The new logo will fly atop the Space Needle on a flag that will be raised at 2 p.m. Wednesday by Bird and fellow guard Jordin Canada.


Seattle Storm Phoenix Mercury...
The Associated Press

Seattle Storm, missing Breanna Stewart, knocked out of playoffs with OT loss to Mercury

Brittney Griner scored 23 points and grabbed 16 rebounds and Diana Taurasi scored six points in overtime as the Phoenix Mercury beat the Seattle Storm 85-80 in a single-elimination WNBA playoff game on Sunday.
29 days ago
Seattle Storm Jewell Loyd...
The Associated Press

Jewell Loyd ties record, scores 37, Storm top Mercury to get playoff bye

Jewell Loyd tied a record and finished with a career-high 37 to help the Storm secure a first-round playoff bye with a win over the Mercury.
1 month ago
LOS ANGELES, CALIFORNIA - AUGUST 04:  Tierra Ruffin-Pratt #10 and Nneka Ogwumike #30 of the Los Ang...
The Associated Press

Los Angeles Sparks blow out Seattle Storm 81-53, keep playoff hopes alive

Te’a Cooper scored 19 points and the Los Angeles Sparks routed the Seattle Storm 81-53 on Sunday night to keep their playoff hopes alive.
1 month ago
Seattle Storm Jewell Loyd Sue Bird...
The Associated Press

Loyd scores 20, Seattle Storm hit 14 3s in 105-71 win over Mystics

Jewell Loyd scored 20 points, Sue Bird added 14 points and seven assists and the Seattle Storm cruised to a 105-71 win over the Washington Mystics on Tuesday night.
2 months ago
EVERETT, WASHINGTON - SEPTEMBER 02: Breanna Stewart #30 of the Seattle Storm hugs Natasha Howard #6...
The Associated Press

Breanna Stewart keys late Seattle rally, Storm beat New York Liberty 85-75

Breanna Stewart scored 33 points and the Seattle Storm pulled away late to beat the New York Liberty 85-75 on Thursday night.
2 months ago
PHOENIX, ARIZONA - AUGUST 31: Candace Parker #3 of the Chicago Sky handles the ball against the Pho...
The Associated Press

Chicago Sky hit 15 3s in 107-75 win, hand Seattle Storm 3rd straight loss

Candace Parker scored a season-high 25 points and the Chicago Sky beat the Seattle Storm 107-75 on Sunday to complete a two-game sweep.
2 months ago
Seattle Storm will defend 4th WNBA title with a new logo and look