Average price for Super Bowl ticket surpasses $4K
By Dan Groob
Special to 710Sports.com
Seahawks fans have become accustomed to high ticket prices. Much has been made of the 12th Man’s dedication to the team, and this is most certainly true insofar as Seahawks fans putting their money where their mouth is. After recording the second-highest average ticket price in the NFL behind only the Bears, the Seahawks have continued their trend of high-priced tickets throughout the playoffs. With an average ticket price of $791, Sunday’s NFC Championship Game was the most expensive sporting event to take place in Seattle since TiqIQ began tracking the market in 2010.
Now, the Seahawks find themselves in the holy grail of expensive sporting events – the Super Bowl.
Super Bowl XLVIII is on pace to be the most expensive individual event of the year, in addition to being one of the most expensive Super Bowl of the last six seasons. Since 2008, Super Bowl tickets have averaged over $4,000 only one other time – Super Bowl XLV in February 2011 when the Packers and Steelers faced off at AT&T Stadium in Arlington, Texas.
This year, Super Bowl tickets have once again surpassed the $4,000 mark, currently have an average list price of $4,084 on the secondary market. This figure in comparison to Super Bowl XLV becomes even more impressive when you factor in that AT&T Stadium has 342 luxury suites to MetLife Stadium’s 218, with these high-priced suites serving to boost average ticket prices. Of course, with New York as this year’s host city, there should be a significant influx of New York money serving to prop up luxury-box prices as well as overall ticket prices. Currently, the most expensive suite on the market is listed at a whopping $962,000. For the more thrifty suite-goers, the least expensive suite on the market still prices at a lofty $575,000. All suites at MetLife accommodate 30 guests.
For the more typical fan looking to simply experience the Super Bowl as inexpensively as possible, the cheapest ticket on the market is currently listed at $1,985. Of course, this seat is way up in the upper bowl, exposed to the potentially unenjoyable elements of the first open-air cold weather Super Bowl venue. Fans can work their way down into the mezzanine level for as little as $2,930, or the lower bowl for $2,890.
However, we do expect prices to drop as the game approaches. Based on TiqIQ’s web traffic data, it does appear that many fans in Seattle and Denver are seriously considering making the trip east. So far, 15 percent of all visits to their Super Bowl tickets page have come from Washington, with only local New York and New Jersey web traffic accounting for a higher percentage. Fans in Colorado check in only slightly behind Seattle, accounting for 10 percent of page visits.
Seahawks and Broncos tickets have been in high demand all season long, with these two teams appearing six and four times, respectively, on TiqIQ’s list of the top 10 highest-priced NFL games of 2013. This is also the first time since the early 1990’s that the Super Bowl will pit the league’s No. 1 offense and defense against one another, and with the Broncos favored by 2 points, Vegas has set the tightest Super Bowl line since 1982.
Fans should absolutely be in store for a fantastic game. Fittingly, demand has increased substantially since the matchup was set Sunday night. The current average price of $4,049 reflects an even more substantial 17.41 percent increase over the past two weeks since the Jan. 6 average of $3,448.79. While much has been made of how potentially inclement weather might affect demand for Super Bowl tickets this year, it is clear at least for now that the spectacular matchup trumps a little exposure to the elements.
Dan Groob writes for TiqIQ.com, which offers pricing data and deals on tickets for sports, music, comedy and theater events.