It’s about time: Marshawn Lynch signs Skittles endorsement deal

Jan 28, 2014, 6:25 AM | Updated: 12:57 pm
To kick off the partnership, Skittles will make a limited edition "Seattle Mix," which includes only blue and green colors that the company will hand out this week.

The 12th Man throws Skittles on the field to feed to the Beast, Marshawn Lynch, when he scores a touchdown. And when fans lined the streets to send Seahawks to the Super Bowl, 710 ESPN’s Danny O’Neil said they were throwing Skittles in the path of the team bus.

Despite Seahawk running back’s love of Skittles, which he says help calm his stomach at game time, it’s easy to forget he doesn’t officially endorse the candy – until now.

Skittles formally announced a deal with Marshawn Lynch Tuesday. The deal marks the first time the candy brand has ever paid an athlete.

To kick off the partnership, Skittles will make a limited edition “Seattle Mix,” which includes only blue and green colors that the company will hand out this week.

While the endorsement may only be getting underway now, chefs around Seattle have been incorporating Skittles in many of their Seahawks themed dishes.

At CenturyLink Field, the Beast Mode burger features a side of Skittles, the 12th Man breakfast at Little Jerry’s in Tacoma includes Skittles in your pancakes, and Marshawn’s Boiler maker at the Brave Horse Tavern in Seattle is a Rainer & shot of Skittles, just to name a few menu items.

Seattle Seahawks

Seahawks...
Brandon Gustafson

What feels good and what doesn’t from Seahawks’ win over Rams

The Seahawks came away with a much-needed win over the Rams, and Brandon Gustafson details what was and wasn't good from the game.
18 hours ago
Seahawks Geno Smith...
SeattleSports.com Staff

Instant Reaction: Geno leads winning drive, Seahawks beat Rams 27-23

The Seahawks bounced back from two straight disappointing losses and a late deficit to beat the Rams. The voices of Seattle Sports react.
18 hours ago
Seahawks DK Metcalf...
The Associated Press

Recap: Geno hits DK for late TD, Seahawks top Rams 27-23

DK Metcalf caught an 8-yard touchdown from Geno Smith with 36 seconds to play, and the Seahawks beat the spiraling Los Angeles Rams 27-23.
18 hours ago
49ers Jimmy G...
The Associated Press

NFC West leading 49ers beat Miami but lose Jimmy G for season

The San Francisco 49ers used another dominant defensive performance to beat the Miami Dolphins for their fifth straight win, but Jimmy Garoppolo has a broken foot and will miss the rest of the season.
18 hours ago
Seahawks Rams Bobby Wagner...
The Associated Press

Bobby Wagner faces Seahawks for first time with Rams

Bobby Wagner’s first game against the Seahawks in the horned helmet of his hometown Los Angeles Rams certainly seems like it would make for an emotionally fraught Sunday afternoon.
18 hours ago
Seahawks Johnathan Abram...
Brandon Gustafson

Huard: What Seahawks are getting in new safety Johnathan Abram

The Seahawks added former first-round safety Johnathan Abram to the team this week. Brock Huard breaks down what Abram brings to the table.
2 days ago
It’s about time: Marshawn Lynch signs Skittles endorsement deal